Whenever people bring up Carl's Jr. ads, the first thing that come's to people's minds are the hot girls eating the new Carl's Jr burger. However, what people fail to realize, are the fact that the burgers in the ads, look nothing like they do in real life. The advertisers for Carl's Jr. are trying to trick you into thinking that when you go to Carl's Jr. and buy one of their burgers, it will look exactly like it does in the ad. But when you finally go to Carl's Jr. and buy one of their burgers, you don't even care to think about how the burger looks. You just dive right into the burger, without realizing that the burger's appearance, didn't match the one in the ad.
The reason why I dislike this is that either Carl's Jr. needs to improve the look of their burgers in real life, or make ads with the burgers that look more like they do in real life. For example, this is what a the Carl's Jr. burger looks like without all of the photo enhancements.
Now correct me if I'm wrong, but this burger right here, looks nothing like the burger up there. So why do this? Aside from the fact that Carl's Jr. wants you to think that their burger's are delicious, they want you to think that their burgers are served with a beautiful appearance as well. And as you can see with the two pictures, the burger's may taste good, but they certainly do not have an appealing appearance. What Carl's Jr. should do with their ads is to use less images of the burger, and perhaps more of what the burger actually is, or include more aspects to appeal to going to Carl's Jr., rather than just focusing on one specific burger in their ad. The ads they are using right now are too concentrated on making customers want to buy just one burger. Instead they should focus on more things like buy one get one frees, or two for one deals. This way it will get more customers to come to the store in general, rather than getting customers to crave one specific burger.